HANYUL Sustainable Campaign
HANYUL Sustainable Campaign
HANYUL Sustainable Campaign
HANYUL Sustainable Campaign
HANYUL Sustainable Campaign
HANYUL Sustainable Campaign
HANYUL Sustainable Campaign
HANYUL Sustainable Campaign
HANYUL Sustainable Campaign
HANYUL Sustainable Campaign
HANYUL Sustainable Campaign
HANYUL Sustainable Campaign
2021

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HANYUL Sustainable Campaign

Skincare packaging

Amorepacific

Hanyul Red Rice Skin is made by fermenting Yeoju brown rice twice for 15 days. The product is packaged in an eco-friendly design that includes bio PET containers with 26.5% plant-derived materials. The containers are not coated or colored but instead use an easy-to-remove label to achieve greater recyclability. By using eco-friendly materials and processes that have a minimal impact on the environment throughout the entire product cycle, from design conception to disuse, HANYUL aims to deliver authentic value with a strong element of sustainability.

Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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