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HANYUL Sustainable Campaign
Skincare packaging
AmorepacificHanyul Red Rice Skin is made by fermenting Yeoju brown rice twice for 15 days. The product is packaged in an eco-friendly design that includes bio PET containers with 26.5% plant-derived materials. The containers are not coated or colored but instead use an easy-to-remove label to achieve greater recyclability. By using eco-friendly materials and processes that have a minimal impact on the environment throughout the entire product cycle, from design conception to disuse, HANYUL aims to deliver authentic value with a strong element of sustainability.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User