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Haomei New Materials
Haomei New Materials
Haomei New Materials
Haomei New Materials
2020

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Haomei New Materials

Corporate Identity

Guangdong Haomei New Materials Co. Ltd

The Haomei Group is a leading Chinese producer of large-format aluminium profiles for different industries. The new brand design for Haomei focuses on the beauty, intelligence, and dynamics of technology. The lettering was developed analogously to the system-oriented design language of the aluminium processing industry on the basis of a simple design grid. On this basis, a complete alphabet and the corresponding Chinese characters were developed. The resulting logo can communicate much more than just the brand. The sign system for Haomei creates new possibilities of communication in a recognizable and independent form language.

Client / Manufacturer

Guangdong Haomei New Materials Co. Ltd

Qingyuan, CN
Design
Hesse Shanghai Communication & Culture Co.Ltd

Hesse Shanghai Communication & Culture Co.Ltd

Shanghai, CN
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Trade / Industry

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