Haorizi(Siu)
E-cigarette Packaging
Shenzhen Tobacco Industry Co., Ltd.
"Journey to the West (Chinese pronunciation SIU)"is one of the four Chinese classics. The inspiration is from this world-renowned literature. "Journey to the West" is leisure and fun, and "Wukong"'s witty, free, and fearless character makes people even more impressive. These are very similar to the characteristics of e-cigarette consumers who pursue leisure and fun, freedom and courage, and are willing to explore adventures. Therefore, the design is based on Wukong as the main image, combined with the travelling stories to west, interpretating the classic literature with modern elements, to rejuvenate and spread the traditional Chinese cultur
Client / ManufacturerDesign
Shenzhen Tobacco Industry Co., Ltd.
Shenzhen, CNShenzhen Jinjia Group Co., Ltd.
Shenzhen, CNShenzhen Tobacco Industry Co., Ltd.
Shenzhen, CNJi XiongShenzhen Qianhai Blueprint Culture Communication Co., Ltd.
Shenzhen, CNLi Jianghui, He Junhua, Wu Lili, Guo TingtingDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government