Happy Bath, Bio bebe
Personal care packaging
Happy Bath Bio bebe and Bio Kids line was launched in 2011, targeting the baby body care market in Korean supermarket channels. The new baby line of Happy Bath, a last-mover in this market, needed a strong personality that sets it apart from other brands in the MASS channel body care market. Bio bebe and Bio Kids line was differentiated for its contents, certified from Ecocert, and Happy Bath’s unique natural designs. The strong contrast in color among the natural colors, nature inspired illustrations and the functional lay-out created the “Natural Premium”, which became the starting point of Happy Bath’s brand identity.
