Happy Eggs Branding

Food Branding

Happy Eggs' role in the world is clear: a vector for transforming the market differently, with a genuine, cheery, trendy and light-hearted personality. To reflect animal welfare, we gave the lead role to the most important character in the story: the hen. In the brand, the hen's freedom is clear in the fluid, organic and clean form. Its charisma and spontaneity are manifested in the smile, which gives the symbol the strength of a character that comes to life in various expressions. The visual universe matches the humor with illustrations and patterns inspired by pop language, vibrant and cheery colors, and robust, rounded typography.