Happy Eggs Campaign Launch

Campaign to launch a brand of cage-free eggs

With the purpose of making the world a free, light-hearted and eggy place to be, Happy Eggs® emerged as a brand of cage-free eggs with a voice that’s unique, colorful and fun. The brand belongs to Mantiqueira Brasil, the largest egg producer in South America, who is leading the production of cage-free eggs with a focus on animal welfare. In 2024, we launched the brand via an integrated communication campaign that, in addition to record-breaking sales, led to an increase in brand awareness, the brand standing out within the commodity market, becoming top of mind compared to competing brands.