Happy Energy PR Film
Animation
Koreas largest Internet portal, Naver, launched an online donation campaign titled Happy Energy in 2009. It allows people to make donations easily with the click of a mouse and feel the joy of sharing with others. In order to effectively introduce the campaign, a PR film was produced. Making a difference with a click, Happy Energy is the main slogan stressed in the PR film. It starts with footage of the Happy Energy main page. With a click, a story unfolds and viewers grasp a clear understanding of the campaigns concept and meaning. A single leaf is shown at the beginning of the film, expanding and spreading as the story progresses.
