Happy Energy PR Film
Koreas largest Internet portal, Naver, launched an online donation campaign titled Happy Energy in 2009. It allows people to make donations easily with the click of a mouse and feel the joy of sharing with others. In order to effectively introduce the campaign, a PR film was produced. Making a difference with a click, Happy Energy is the main slogan stressed in the PR film. It starts with footage of the Happy Energy main page. With a click, a story unfolds and viewers grasp a clear understanding of the campaigns concept and meaning. A single leaf is shown at the beginning of the film, expanding and spreading as the story progresses.