Happy Point Renewal

Brand identity

Happy Point is a leading food company SPC membership and social payment app. This redesign aims to build a brand identity that will help the company speak to a younger audience and earn their loyalty. The designers used the Korean Hagul (heh), the short form of a happy sound (like haha in global English), and employed it across the brand identity. They developed a new brand strategy with the tagline "Find your happy place." The slogan builds upon the company's advantages: whether you are in the app or out in the streets, even without cash or cards, Happy Point is only a click away from discounts and payment.