Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
2021

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Happygo

Brand identity

HAPPYGO is a family membership-based e-commerce platform. The initial creative thought revolves around the perspective of happy consumption. The enterprise itself is striving to provide consumers with high-quality choices and products. In the process of consuming at HAPPYGO, online shoppers feel satisfaction, self-love, and love for their family. The designers use the Roman letters I, L, and Y (I Love You), which raises the pinky (little) finger, index finger, and an extended thumb hand gesture, as the entry point for logo creativity.

Client / Manufacturer

Happygo Network Technology

Co., Ltd.Shanghai, CN
Designer
Dongdao Creative Branding Group

Dongdao Creative Branding Group

Beijing, CN
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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