HAPPYGO is a family membership-based e-commerce platform. The initial creative thought revolves around the perspective of happy consumption. The enterprise itself is striving to provide consumers with high-quality choices and products. In the process of consuming at HAPPYGO, online shoppers feel satisfaction, self-love, and love for their family. The designers use the Roman letters I, L, and Y (I Love You), which raises the pinky (little) finger, index finger, and an extended thumb hand gesture, as the entry point for logo creativity.