Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
Happygo
2021

Share:

Happygo

Brand identity

HAPPYGO is a family membership-based e-commerce platform. The initial creative thought revolves around the perspective of happy consumption. The enterprise itself is striving to provide consumers with high-quality choices and products. In the process of consuming at HAPPYGO, online shoppers feel satisfaction, self-love, and love for their family. The designers use the Roman letters I, L, and Y (I Love You), which raises the pinky (little) finger, index finger, and an extended thumb hand gesture, as the entry point for logo creativity.

Client / Manufacturer

Happygo Network Technology Co., Ltd.

Shanghai, CN
Design
Dongdao Creative Branding Group

Dongdao Creative Branding Group

Beijing, CN
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

RELATED PROJECTS