![HARU](https://ifdalivestorage.blob.core.windows.net/user-uploads/57799/130647/00000000-0000-0000-0000-000000000000/01_HARU_278-130647_1.jpg)
![HARU](https://ifdalivestorage.blob.core.windows.net/user-uploads/57799/130647/00000000-0000-0000-0000-000000000000/02_HARU_278-130647_2.jpg)
![HARU](https://ifdalivestorage.blob.core.windows.net/user-uploads/57799/130647/00000000-0000-0000-0000-000000000000/5092.jpg)
![HARU](https://ifdalivestorage.blob.core.windows.net/user-uploads/57799/130647/00000000-0000-0000-0000-000000000000/5113.jpg)
![HARU](https://ifdalivestorage.blob.core.windows.net/user-uploads/57799/130647/00000000-0000-0000-0000-000000000000/5114.jpg)
![HARU](https://ifdalivestorage.blob.core.windows.net/user-uploads/57799/130647/00000000-0000-0000-0000-000000000000/5116.jpg)
![HARU](https://ifdalivestorage.blob.core.windows.net/user-uploads/57799/130647/00000000-0000-0000-0000-000000000000/5118.jpg)
![HARU](https://ifdalivestorage.blob.core.windows.net/user-uploads/57799/130647/00000000-0000-0000-0000-000000000000/01_HARU_278-130647_1.jpg)
![HARU](https://ifdalivestorage.blob.core.windows.net/user-uploads/57799/130647/00000000-0000-0000-0000-000000000000/02_HARU_278-130647_2.jpg)
![HARU](https://ifdalivestorage.blob.core.windows.net/user-uploads/57799/130647/00000000-0000-0000-0000-000000000000/5092.jpg)
![HARU](https://ifdalivestorage.blob.core.windows.net/user-uploads/57799/130647/00000000-0000-0000-0000-000000000000/5113.jpg)
![HARU](https://ifdalivestorage.blob.core.windows.net/user-uploads/57799/130647/00000000-0000-0000-0000-000000000000/5114.jpg)
![HARU](https://ifdalivestorage.blob.core.windows.net/user-uploads/57799/130647/00000000-0000-0000-0000-000000000000/5116.jpg)
![HARU](https://ifdalivestorage.blob.core.windows.net/user-uploads/57799/130647/00000000-0000-0000-0000-000000000000/5118.jpg)
HARU
Brand identity design
ordinarypeopleBrand identity design project for a franchise brand, HARU: sandwich, salad, fruit and soup – each gave one letter to form the brand’s name, HARU. The brand aims to provide a nutritionally balanced and healthy meal every day for busy workingmen. Each menu item could be one part of a meal, or it could simply be the meal itself. We felt that this particular aspect should play a role in developing the brand identity. With this in mind, we took the approach that a brand identity is not just a uniform symbol, but a combination of elements. Repeatedly, these elements were pulled apart and reassembled on various printed matter and packaging.