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Hate Going Twice
Hate Going Twice
2017

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Hate Going Twice

Poster

Fiat Group Automobiles Germany AG

Everybody knows the situation: when you have to bring many items from one place to another, you rather carry everything at once by stacking everything in an almost artistic way instead of going twice. This insight is as true for craftsmen, construction workers and people owning small businesses – the clients of Fiat Professional. With this series of magazine ads we demonstrated the load capacity of the Fiat Ducato in a surprising way that everybody can relate to.

Client / Manufacturer

Fiat Group Automobiles Germany AG

Frankfurt a. M., DE
Design
Leo Burnett Germany

Leo Burnett Germany

Frankfurt a. M., DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry

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