Hau Herbal Candy

series of Herbal Candy

Hau Herbal Candy is an old traditional brand that signifies health and trustworthiness. The brand specializes in throat lozenges that clears and soothes the throat. Its brand image targets not only traditional customers, but the modern image of the brand also attracts the younger generation. As part of Hau Herbal Candy’s rebranding and modernization, we decided to bring tradition to the modern age. We blended historical and traditional imagery with modern art. The concept of new meets old would help capture the younger generation while keeping the loyal clientele.

Client / Manufacturer

President Candy

Taipei, TW

Design

XiangXiang Creative studio

Taipei, TWJonnal Yen , Pei-Shuan Hsu, I-Ting Lin, Ting-Yi Ye