Hau Herbal Candy
series of Herbal Candy
Hau Herbal Candy is an old traditional brand that signifies health and trustworthiness. The brand specializes in throat lozenges that clears and soothes the throat. Its brand image targets not only traditional customers, but the modern image of the brand also attracts the younger generation. As part of Hau Herbal Candy’s rebranding and modernization, we decided to bring tradition to the modern age. We blended historical and traditional imagery with modern art. The concept of new meets old would help capture the younger generation while keeping the loyal clientele.
Client / ManufacturerDesign
President Candy
Taipei, TWXiangXiang Creative studio
Taipei, TWJonnal Yen , Pei-Shuan Hsu, I-Ting Lin, Ting-Yi YeDate of Launch
2020
Development Time
up to 12 Month
Target Regions
North America, Asia
Target Groups
Consumers / Users