Hausmann’s Hauswein
Wine packaging
Task: design for Hausmann’s housewines (red / white). They are to make their taste visually tangible. Furthermore, they are to blend in with Hausmann’s gastronomy appearance, a new interpretation of "German Gemütlichkeit" – handmade with rough edges. Idea / solution: we translated the wines’ flavors into Pantone colors. Combined with Hausmann’s world’s handmade charm, we created modern tags that are surprisingly self-explanatory.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User