



Healthy Heroes - learning healthy habits through playing
Educational interactive game
PhilipsHealthy Heroes is designed to raise awareness around healthier living among Chinese children. Through playful interaction it addresses topics that have a direct impact on quality of life: social and communication skills, food / water safety and nutritional value; air quality; light / eye care (80% of Asian students suffer myopia and poor eyesight at the end of their educational career). The game, targeting 9 - 10 years old children, features two interactive tools: the Pop-up-tool for better schools encourages students to develop their idea for healthier indoor environments; and the Body Genius game generates social interaction and playful learning.