HeGan Bujing
Alcoholic beverage packaging
This Chinese white spirit is named He Gan, which roughly translated means: no matter what is happening in the world, it doesn't concern an individual. In Chinese culture, the word is quite an abstract concept. On one hand, it sounds rude and indifferent, but it can also be understood to mean that no matter what is happening outside, it does not influence a person's mind. This product as the namesake of He Gan aims to manifest the quality of independent thinking.
Client / Manufacturer
Designer
ShenZhen Lingyun creative packaging design Co., Ltd.
Shenzhen, CNShenZhen Lingyun creative packaging design Co., Ltd.
Shenzhen, CNDate of Launch
2018
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User