Hegan

Baijiu,Package Design,Liquor Packaging Design

The shape design of this Baijiu package comes from the motion capture when drinking.He Gan, which in Chinese means 'drink dry', is a Chinese term for a toast in which the container is turned over and no liquid drips to indicate that the drink has been consumed. This action has been captured and visualised in previous He Gan products, but the previous shape was very regular, with the bowls placed parallel to each other. This product enhancement adjusts the original flat bowl shape to a bowl with varying angles. The random snap-on, skewed stacking better emphasises the relaxed state of drinking.