HEI

Cross-media campaign Drupa´12

The campaign is based on the HEI part of the name Heidelberg, which is pronounced the same as the English word “high”. In addition, the graphic elements of the drilled and die-cut shapes of printing plates. The campaign comprises a key visual, pre-exhibition visual, flyer, film, magazine and even an exhibition stand decorated in original printing plates showing all of the HEI slogans.

Client / Manufacturer

Heidelberger Druckmaschinen AG

Heidelberg, DE

Design

SHE Scheufele Hesse Eigler Kommunikation GmbH

Frankfurt a. M., DE

KMS Team GmbH

München, DE

SIGNUM communication Werbeagentur GmbH

Mannheim, DE

Schall&Rauch

Frankfurt a. M., DE

PEARLS° Gesellschaft für Acoustic Identity mbH

Frankfurt a. M., DE