Heimat / Homeland

Product catalog

Kraftstoff develops and produces bicycles in Vorarlberg, Austria. A new idea is developed for the product catalogue on a yearly base. This year’s focus was on affinity with nature. The product pictures were taken in a cowshed and the other ones on the oldest mountain alp in Vorarlberg. The annual appearance / theme is presented in the store design, in advertisements and in the fair booth decoration. Production: usually our motto is: “Less is more!” This year, however, we decided to go for more rather than less. This explains the highly visible size and the logo, handcrafted by original branding iron on the front page.