HEIMATGENERATOR

Exhibition

Every year, Vitra invites renowned architecture and design agencies to decorate its large showroom windows in Frankfurt. For this year’s project, which takes Heimat or ‘home country’ as its theme, a generator that resembles an outsized cuckoo clock, a German cliché in itself, has been designed. Using the QR code on the clock’s central display, passers-by can activate the HEIMATGENERATOR by smart phone and call up images of Heimat from the image database. The machine then generates surprising combinations and personalized image montages that indulge Heimat stereotypes while simultaneously reflecting on their origins.

Client / Manufacturer

Vitra GmbH, Showroom Frankfurt

Frankfurt a. M., DE

Design

Atelier Markgraph

Frankfurt a. M., DE

BILDWERK MEDIA OG

Wien, AT