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Samhwa Paints

NOT JUST Paint, BUT MY Atmosphere Heirei is a premium paint brand designed to help users create a space that truly reflects their unique personality. It’s not just about adding color to a space; it’s about crafting a multi-sensory space that resonates with one’s individual vibe. With its distinctive square can design and paint-inspired patterns, Heirei invites users to experience the joy of transforming their spaces. Heirei offers a seamless brand experience that extends from product to communication, with distinct graphic motifs on various merchandise that inspire users to envision a positive lifestyle aligned with the brand.

iF Gold Statement

The branding concept for Heirei premium paint combines vibrant brushstroke designs with bold typography and packaging, creating a distinctive identity. The brand blends youthful energy with mature sophistication. The message is clear: these paints do more than just decorate; they help you create a lifestyle.
Client / Manufacturer

Samhwa Paints

Seoul, KR
Design

CFC

Seoul, KRCharry Jeon, Jeongmoon Choi, Seoyoung Lee, Seyoun Kim, Saerom Kang
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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