Hengshui Laobaigan 1915

Spirits and liquor packaging

In the aesthetic concept, the combination of virtual and real embodies the traditional aesthetic psychology of the Chinese nation, showing the dialectical relationship between virtual and real, existence and absence. The overall design of this Baijiu packaging achieves the graphic processing technique of combining reality with reality through the hollowed-out grille of the outer box and the word "70" on the bottle body, which allows consumers to see the essence of quality-oriented products through the packaging, thus forming the design concept of "endless words and endless meanings".