Henkel x MetaDesign – Reimagining a Brand Icon
Henkel x MetaDesign – Reimagining a Brand Icon
Henkel x MetaDesign – Reimagining a Brand Icon
Henkel x MetaDesign – Reimagining a Brand Icon
Henkel x MetaDesign – Reimagining a Brand Icon
Henkel x MetaDesign – Reimagining a Brand Icon
Henkel x MetaDesign – Reimagining a Brand Icon
Henkel x MetaDesign – Reimagining a Brand Icon
Henkel x MetaDesign – Reimagining a Brand Icon
Henkel x MetaDesign – Reimagining a Brand Icon
Henkel x MetaDesign – Reimagining a Brand Icon
Henkel x MetaDesign – Reimagining a Brand Icon
Henkel x MetaDesign – Reimagining a Brand Icon
Henkel x MetaDesign – Reimagining a Brand Icon
2023

Share:

Henkel x MetaDesign – Reimagining a Brand Icon

Rebranding of the Henkel Corporate Brand

Henkel’s new brand identity is built on a state-of-the-art and compelling brand design. It offers a new level of freedom in terms of flexibility and adaptability for the entire organization and expresses Henkel’s rich variety of businesses, topics, and initiatives. The bold use of typeface, color, and imagery creates a distinctive overall brand expression that conveys and strengthens the positioning of the company and notably differentiates Henkel from its many competitors across all industries.

Client / Manufacturer

Henkel AG & Co. KGaA

Düsseldorf, DE
Designer
MetaDesign GmbH

MetaDesign GmbH

Düsseldorf, DE

Henkel AG & Co. KGaA

Düsseldorf, DE
Date of Launch
2022
Development Time
up to 24 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users, Trade / Industry

RELATED PROJECTS