Henkel x MetaDesign – Reimagining a Brand Icon

Rebranding of the Henkel Corporate Brand

Henkel’s new brand identity is built on a state-of-the-art and compelling brand design. It offers a new level of freedom in terms of flexibility and adaptability for the entire organization and expresses Henkel’s rich variety of businesses, topics, and initiatives. The bold use of typeface, color, and imagery creates a distinctive overall brand expression that conveys and strengthens the positioning of the company and notably differentiates Henkel from its many competitors across all industries.

Client / Manufacturer

Henkel AG & Co. KGaA

Düsseldorf, DE

Design

MetaDesign GmbH

Düsseldorf, DEAndreas Fachner, Arne Schmidt, Diana Brix, Dr. Marcel Coulon, Michelle Bros, Mona Matejic, Patrick Verhamme

Henkel AG & Co. KGaA

Düsseldorf, DECarsten Tilger, Lisa-Maria Gruß, Lisa Lind, Rabea Laakmann, Sabine Betz, Vivienne Schinz