HERA Age Away Collagenic
Skincare packaging
HERA Age Away Collagenic is the brand’s anti-aging program for generation X. A luxury contemporary Seoul beauty brand, HERA opted for a packaging that relies on basic shapes such as circles and squares combined with simple and modern lines to capture the city’s structural architecture and the confidence of Seoul’s women. The containers for the serum and cream are refillable, part of the brand's effort to offer environmental solutions. The outer container and refill can be separated by turning the shoulder part of the packaging, which is then reused after replacing the refill.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User