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Heritage Meets Innovation
Heritage Meets Innovation
Heritage Meets Innovation
Heritage Meets Innovation
Heritage Meets Innovation
Heritage Meets Innovation
Heritage Meets Innovation
Heritage Meets Innovation
Heritage Meets Innovation
Heritage Meets Innovation
Heritage Meets Innovation
Heritage Meets Innovation
Heritage Meets Innovation
Heritage Meets Innovation
2025

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Heritage Meets Innovation

Website and Mobile Application

Saudia Airlines’ digital transformation reimagines how travelers interact with its services from booking to arrival and beyond. It addresses the challenges of outdated design, complex navigation and limited accessibility. For travelers, the new platform provides a seamless, intuitive experience that’s easy to learn, efficient to use, and accessible to all, including those with specific needs such as disabilities and pension benefits. Saudia’s platform transformation is unique in its dedication to universal accessibility, data-driven design decisions, and a commitment to seamless omni-channel consistency.

Client / Manufacturer

Saudia Airlines

Jeddah, SA
Design

Accenture Song, Middle East

Dubai, AEDavid Fregonas, Humza Ijaz, Hugh-John O'Reilly, Mazhar Mohad, Stepan Glukhovetskyi, Meghna C. Hazarani, Bharat Shrivastava

Accenture Song, Middle East

Dubai, AEAlpana Devarkonda, Priyanka Rajiv Rawool, Hind Alshammasi, Andre Carioca, Tamerlan Aziev, Amit Soni, Umar Saleh, Ibragim Aziev
Date of Launch
2023
Development Time
more than 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government, "B2B"

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