Hermès Pop-Up Store

Pop-Up Store

Designing a store to a historically recognized brand like Hermès means going beyond the shopping experience. The online world has changed the perception of offline retail spaces, showing the need to focus on the user and offer a place where he can identify himself. However, it is usually restricted in interaction to some products or installations. In the Hermès pop-up store, technology and affection marry to truly create a bespoke architecture experience and this experiential memory will remain in the customers’ hearts. Design with technology and innovation to emotionally connect customers to the brand.

Client / Manufacturer

Hermès International

Paris, FR

Design

Estudio Guto Requena

São Paulo, BRGuto Requena, Tomas Faria, Fabiana Paiva, Carolina Lacquila, Rodolfo Torres, João Vargas, Mateus Fraga, Bernardo Yono, Bruno Aricó, Matheus Leston