HeXieQingYa
Alcoholic beverage packaging
This is a white spirit from the Heilongjiang Province in China. The region is famous for its splendid winter scenery after a snowfall. The package picks up this winter theme in its use of white and blue, two colors that represent winter and cold weather. The brand name is carved into the blue glass bottle, surrounded by flowing water waves so that it looks as if the liquor is flowing through ice crystals. The brand name on the box is also printed with recessed letters along with an artist rendering of the local landscape.
Client / Manufacturer
Design
ShenZhen Lingyun creative packaging design Co., Ltd.
Shenzhen, CNShenZhen Lingyun creative packaging design Co., Ltd.
Shenzhen, CNDate of Launch
2019
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User