Hey Yo Concept Store
Coffee shop
The color scheme for this design is inspired by pastel-colored macarons. When you enter the shop, it is like entering the world of macarons, colorful with rich pink tones throughout the space. The designers studied the brand's customer base and market positioning and found the main audience to be young women aged 15-35. This led the design team to examine the lifestyle and habits of this target group, including social media habits and how they spend their free time. The resulting design is a highly photogenic environment that invites customers to share their lifestyle and store visit on social media, thus providing the business with a marketing boost from its own clientele.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Specific sub-group: The main target range is young women aged 15-35.