HeyBetter-Hey, kids
a lifestyle brand for children
HeyBetter, a lifestyle brand for children. We want to build a real, clear, and cognitively friendly visual system for the brand. The first letter H of the brand, the exclamation mark representing curiosity, and the small greeting hand form the unique symbolic memory of the main logo. Customers need visual symbols that adults and children can easily understand and represent its brand, so in the practical application of the whole visual system, we bring out the element of small hand to correspond to what the brand wants to convey - children like to say hello to everything in their own way:Hey big world! I'm a kid.
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users