HEYGROUND

Logo design

HEYGROUND is a co-working space for changemakers. The shape of the block in the logotype represents each and every changemaker who is essential to building the co-working community. It also expresses the values of ‘growing together’, ‘creating values together’ and ‘taking off as a changemaker’. The HEYGROUND font, which communicates the unique visual identity, was developed to enhance the ‘Brand Identity System’. It has been applied to community engagement, printed material and signages. This is intended to draw more attention to changemakers and deliver a consistent brand experience.