HEYGROUND
Logo design
HEYGROUND is a co-working space for changemakers. The shape of the block in the logotype represents each and every changemaker who is essential to building the co-working community. It also expresses the values of ‘growing together’, ‘creating values together’ and ‘taking off as a changemaker’. The HEYGROUND font, which communicates the unique visual identity, was developed to enhance the ‘Brand Identity System’. It has been applied to community engagement, printed material and signages. This is intended to draw more attention to changemakers and deliver a consistent brand experience.
Client / ManufacturerDesign
Root Impact
Seoul, KRP Plus Communication
Seoul, KRfreelancer
Seoul, KRWV Design
Seoul, KRRoot Impact
Seoul, KRDate of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government, Specific sub-group: Social Innovators, Social Ventures, NGO/Nonprofits, Supporting Organizations