Hidden Hour

Winebar

The designers created an entire experience for a hipster-style wine bar located in the largest and oldest traditional market in Korea. The market had never hosted a wine bar, so it was important to strike the right note and ESG values ​​that included the needs of the other merchants. With the waning of the COVID-19 pandemic, the wine bar brings the market a new sense of vitality. The designers created a unique identity that harmonizes tradition and with a hip sensibility. The project is the first contemporary design to be located in a traditional Korean market.