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Hidden Hour
Winebar
321 platform
The designers created an entire experience for a hipster-style wine bar located in the largest and oldest traditional market in Korea. The market had never hosted a wine bar, so it was important to strike the right note and ESG values that included the needs of the other merchants. With the waning of the COVID-19 pandemic, the wine bar brings the market a new sense of vitality. The designers created a unique identity that harmonizes tradition and with a hip sensibility. The project is the first contemporary design to be located in a traditional Korean market.
Client / ManufacturerDesign
321 platform
Seoul, KRLMNT company
Seoul, KRDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User