High end kitchen machine - Wilfa Probaker

Kitchen machine

Making an impact in a crowd of kitchen appliances requires something out of the ordinary. We used a simple question for framing the design challenge: How can we achieve a professional baking result for any user, regardless of experience? It became clear that to bridge a knowledge/experience gap with technology, we would need help from both professional and non-professional bakers. Wilfa and Eker Design teamed up with both the Federation of Norwegian Bakers and some handpicked, enthusiastic non-professional bakers. This team followed the insight process where Eker Design facilitated the meetings and workshops.