HiLo Life
Snack food packaging
The HiLo Life brand fills a specific snacking void in the carb-counting community, giving consumers options that bring joy, ease, and flavor. With the launch of Hilo Life in fall 2019, its impactful packaging design allowed it to rise to the top of a crowded category. Its single-serve packaging provides an easy solution for on-the-go snacking. The friendly and inviting lowercase script, bright colors and quirky illustrations act as a visual reminder for consumers to enjoy the simple pleasure of the snacking experience and not take things so seriously.
Date of Launch
2019
Development Time
Other duration
Target Regions
North America
Target Groups
Consumer / User, Trade / Industry