HMG Driving Experience Center
Building/Interior
As a space that offers the thrilling experience of pushing the limits of what a car can do and where the sound of your heartbeat and engine become one, the HMG Driving Experience Center exists for customers who want to fully experience the excitement of driving. Our goal was to create a haven for driving enthusiasts seeking the thrill of driving. With a focus on the pure essence of driving, we utilized natural finishes that showcase the natural beauty, abstaining from excessive colors and embellishments. The interplay of light and the connected spaces throughout the center amplify the excitement and anticipation of the driving journey ahead.
Client / Manufacturer
Design
Hyundai Motor Company
Seoul, KRHyundai Motor Company
Seoul, KRSungwon Jee, Young Jang, Seojin Kim, Seongyoon Cho, Jewu Choe, Ara KimDate of Launch
2022
Development Time
more than 24 Month
Target Regions
Asia
Target Groups
Consumers / Users, Trade / Industry