HMGICS CX Smart Farm
Brand Experience Design
HMGICS Smart Farm embodies Hyundai’s vision, “Progress for Humanity,” by merging sustainability, technology, and culture into an immersive brand experience. In Singapore, where 90% of food is imported, the project addresses a critical challenge while showcasing Hyundai’s innovation. Visitors engage in a journey from seed selection to tasting, witnessing robotics-driven farming in action. This design transforms a technical solution into a compelling narrative, positioning Hyundai as a brand that enriches life beyond mobility and leads in sustainable lifestyle innovation.
Client / Manufacturer
Design
HYUNDAI Motor Company
Seoul, KRINNOCEAN INC.
Seoul, KRgensler
San Francisco, USArchisen
singapore, SGDate of Launch
2023
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government