HOF – Freedom to form

Corporate Design

Since 1960, the family business HOF has been an innovative expert in sheet metal forming, punching, laser cutting and welding. To make a mark in a market rich in tradition, we were commissioned to develop a new visual identity. Since "everything is possible" at HOF, an individual type design was conceived, inspired by the manufacturing processes and now forming the basis for 64 bold logo variations and significant headlines. Since then, the logo has been as much in flux as the company's progress and possibilities.