Holoquarium
Print ad with 3D video
Zoo Frankfurt isn’t just one of the top 10 zoos in Germany – it also has one of the most beautiful aquariums. Unfortunately, most visitors don’t know about it. To change this, we used a technology that brings a traditional print ad to life. All that is needed is a smartphone with QR code reader and a small piece of plastic film. By bending the film into a pyramid and placing it upside down on their mobiles, people created a mini-aquarium with its underwater inhabitants as a 3D projection. This “Holoquarium” especially appeals to families with children, inviting them to experience the Zoo Frankfurt’s fascinating underwater world.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User