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Holsten Relaunch
Holsten Relaunch
Holsten Relaunch
Holsten Relaunch
2013

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Holsten Relaunch

Label design

Carlsberg Deutschland Markengesellschaft mbH

Up-to-date, younger, even more fresh. The shield as the one-of-a-kind property of the new design is found on all products, at the center of it all the knight with an impressive performance, clear and precise carbon-structure serves as label backdrop. To sum it up: the new Holsten design is unique, differentiating, premium and very, very self-confident. Furthermore, the new Holsten label design is the trigger and hub for the new copy strategy “Ecken. Kanten. Holsten.” You can’t translate a state of mind, but to make it comprehensible: “Rough. Edgy. Holsten.”

JURY STATEMENT

Packaging Design - selected by Dr. Alexander Schubert A true relaunch: clear, recognizable and also successful in the marketplace.

Client / Manufacturer
Carlsberg Deutschland Markengesellschaft mbH

Carlsberg Deutschland Markengesellschaft mbH

Hamburg, DE
Design

Ropelius. Marke und Design GmbH

Hamburg, DE

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