The CD lends to the convenience restaurant holyfields a humane face, by avoiding everything which appears normed, noisy or hasty. By using a slow style of illustration. By using a timeless typeface. But most of all, by taking time to tell playful, witty stories about the products, their origin and preparation on packaging, walls, correspondence and screens. In the take away area and in the restaurant. The space between the superfast order via touch-screen terminal and the meal is filled with associations of handpicked ingredients and passionate cooking. Time to eat in hectic times. Corporate architecture by Ippolito Fleitz Group.