Holzindustrie Hassel

Brand Identity

From a family-run sawmill to a sought-after future maker: the takeover of Holzindustrie Hassel by our client HZ Holding sets a transformation process in motion - and our corporate identity paves the way. The branding with an online focus comes across as self-confident, pithy and loud, gives the reorientation a tailwind and puts the team centre stage. In this way, we inspire enthusiasm for the corporate vision, position Holzindustrie Hassel as an attractive employer and recruit new colleagues. So that together we can move even faster towards the future.

Client / Manufacturer

Holzindustrie Gustav Hassel GmbH

Stockum-Püschen, DE

Design

APPEL NOWITZKI GmbH

Frankfurt am Main, DEAnne Julia Nowitzki, Ulf Appel, Matthias Eckert, Frederik Fuchs, Jerome Sertage Rodriguez, Eva Bender, Dimitrios Dimiropoulos