Holzmedia Orgatec 2010
Exhibition standHolzmedia GmbH
Development of a stand concept for multi-media furniture manufacturer Holzmedia, which reflects the design of their high-grade, reduced-to-the-basics conference furniture. Vertical cut-outs in the stands façade create exciting sneak views into the interior. There the products are arranged in a dramaturgical fashion. The centerpiece: an art installation. A larger-than-life portrait of a Mangalica sow adorns the central glass cube. Background info: the Holzmedia showroom, the heart of the company, is an old, reconverted pigpen. Products are presented on cubes which also serve as pieces in a multitouch application.