Hong Kong Jockey Club New Arts Power 2020-2021

Arts festival

The designers approach the concept of Prism from two directions: diversity and honor. Firstly, this festival offers a spectrum of diverse art forms. It is through this event that the public has an opportunity to be exposed to the many diverse facets of the arts. The geometry of the branding imagery was taken from the current JCNAP brand logo, which was then further developed. This seemingly random geometry comes together and creates a cubist portrait of artists whose works are the focus of this event. As such, this brand design also honors new artists for their creative role in society today.