'HONORSTONE' Breaks Prejudice in Funeral Culture

Branding

HONORSTONE is an elegant space for honoring the dignity and the memory of departed loved ones. The philosophy is that to serve the deceased is to respect and continue their lives. Often the images of a crematorium are sad and negatively connotated. But we have expanded into a brand that maintains religious neutrality and raises awareness of funeral culture. The design actively adopts the motif from the traditional Korean culture of ancestral rites and combines it with a modern, understated touch, and serves as an overall brand design, from the HONORSTONE logo to signature and application in various ways.