Horizon Superdrive ADAS HMI Design
Interface & User Experience Design
Horizon SuperDrive (HSD) HMI leverages real-time multi-sensor fusion and 3A-level game rendering to build trust by clearly conveying vehicle behavior. It revolutionizes intelligent driving by breaking reliance on HD maps and integrating game-level graphics into interaction systems. This innovation reduces perception costs while delivering a safer and more transparent human-machine experience. Successfully deployed in 12 Chinese cities, it has achieved over 3 million kilometers of incident-free driving, setting a benchmark for intelligent mobility solutions.
Client / ManufacturerDesign
Shanghai Horizon Intelligent Automotive Technology Co.,Ltd
shanghai, CNMelo Product Design Team
shanghai, CNWenxiao Hu, Lunqiu Chen, Ji Zhang, Jiaqi Yi, Zhiyi Zou, Shining Yuan, Na Min, Chen.D, Lei.Z, Qian.Z, Marvin.Y, Lei.W, Guowei.L, Hongxuan.Z, Dingwei.LDate of Launch
2022
Development Time
more than 24 Month
Target Regions
Asia, Europe
Target Groups
Consumers / Users