Horse with No Name - bourbon infused with habanero

Whisky

"Horse with No Name" focuses on innovation and the interplay of flavours beyond established spirit categories. In the same way, the packaging also challenges the design concepts typical of bourbon and tells a story. Colorfully loud and strikingly different, the label features pop-cultural influences that reflect the brand name: A pinball machine meets Western comics. While the backboard takes the viewer into the fantastic desert and underwater world of America’s evergreen, bumpers display the most important information. A label that foregrounds the product’s otherness and creates its own cosmos for it.