Horticultural Expo 2019
Visual Identity
The international Horticultural Expo 2019 will be held in the beautiful county of Yanqing, Beijing. Yanqing enjoys both natural and artificial wonders, the Yanshan Mountain and the Great Wall of China. The logo showcases six colorful flower petals swaying around the Great Wall, which vividly illustrates the theme: "International Horticultural Exposition under the Great Wall." The three-colored, six-petal peace flowers bear the traditional Chinese philosophical theory of "the six direction," implying heaven and universe. We adopted overlapping and gradient features.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government