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Hostel Tomato
Hostel Tomato
Hostel Tomato
Hostel Tomato
Hostel Tomato
Hostel Tomato
Hostel Tomato
Hostel Tomato
Hostel Tomato
Hostel Tomato
Hostel Tomato
Hostel Tomato
Hostel Tomato
Hostel Tomato
2025

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Hostel Tomato

Hostel Branding

Hostel Tomato

Hostel Tomato, formerly known as Jiayuan Hot Spring Inn, began as a family-run inn opened in 1976 during Taiwan’s economic boom, bearing witness to the prosperity of the “Gentle Town” era and its rich hot spring culture. In 2022, WH Design transformed the aging inn through brand and spatial design, revitalizing the space and planting a seed of design awareness in our beloved hometown of Jiaoxi. This transformation is embodied in a vibrant hostel identity, where the brand logo—a soft, flushed tomato after a hot spring bath—symbolizes the graceful curves of the body and the playful spirit of local heritage.

Client / Manufacturer
Hostel Tomato

Hostel Tomato

Yilan County, TW
Design

W/H Design Studio

Yilan County, TWChien Hua Lin, Chien Hung Lin

Tomato Project

Yilan County, TWTzuyin Chung, Juning Chen, Pak Fung Wong
Date of Launch
2022
Development Time
up to 24 Month
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government

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