Hot Tools Dual Plate Flat Iron
Styling tool, flat iron straightener
The Dual Plate flat iron is a groundbreaking patented innovation that straightens hair in a single pass. The separated dual plates celebrate the straightening experience as users see the hair passing from the first plate to the second. This unique visual interaction of seeing the hair as it straightens allows users to engage with the tool with confidence and trust.
Client / Manufacturer
Design
Helen Of Troy
El Paso, TX, USHelen Of Troy - Design & Innovation Team
Edgewater, NJ, USDate of Launch
2021
Development Time
up to 24 Month
Target Regions
North America
Target Groups
Consumers / Users, Trade / Industry