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Hotel Branding
LOG HOTEL GROUP Corp.
HOTEL DRIP&DROP is the first hotel project by Log Hotel Group, known for its expertise in hospitality and residential development. The brand blends Seoul's coffee culture with innovative lodging design, turning a stay into a sensory ritual. Its modular room system flexibly accommodates solo travelers, families, and groups. Inspired by the delicate (DRIP) process of brewing coffee, the spatial design transforms staying (DROP) into a moment of inspiration. With sustainable architecture and adaptable modular furniture, HOTEL DRIP&DROP offers a consistent, efficient, and eco-conscious hospitality model across environments.
Client / ManufacturerDesign
LOG HOTEL GROUP Corp.
Seoul, KRLOG HOTEL GROUP Corp.
Seoul, KRYOUNGHO LEE, DONGHWAN HAN, SEHA SHIMFIT PLACE
Seoul, KRHAEJEONG KIMDate of Launch
2024
Target Regions
Asia
Target Groups
Consumers / Users