House of Schwarzkopf

Flagship store

The House of Schwarzkopf is a first-of-its-kind iconic flagship store designed to rejuvenate the brand and the retail experience. Located in the heart of Berlin where Hans Schwarzkopf laid the foundation stone for his first store, this new home combines more than 120 years of expertise in hair with state-of-the-art technology. Different experiential and human-centric design elements build an immersive customer journey in a combined Shop and Hair Salon where visitors can truly experience the brand, its values, promises, products, and history.

Client / Manufacturer

Henkel AG & Co. KGaA

Düsseldorf, DE

Design

George P. Johnson

Ostfildern, DE

Wir von Kebnekaise

Berlin, DE