House of Shinsegae Heritage
Craft Brand
Launched in April 2025, House of Shinsegae’s heritage project explores the evolution of five traditional Korean materials through public seasonal exhibitions and its gift store. Both exhibitions and products present the Korean heritage through artisans applying traditional materials, craftsmanship and generational wisdom to contemporary living. All brand graphics, exhibits, and private brand products were developed in-house with archival longevity in mind. By weaving together tradition and modernity, House of Shinsegae connects customers with artisans and designers committed to materials and techniques in danger of being forgotten.
Date of Launch
2025
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users, Trade / Industry